“I do not like green eggs and ham. I do not like them Sam I am.” From Dr. Seuss. As little kids most of us not only read this book, but we memorized it. The same thing happens today when you tell a great story. Stories take people places, and allow the readers to experience different things and learn about things that they have not yet even experienced before. Most adults today are hungry for good stories. Stories of hope, success, kindness and doing the impossible are some of the most common topics of the stories that you read on social media.
But with the power of social media sites like Facebook, people not only like stories, but they share them. Facebook, is not only a place where people post pictures or what they think but also stories of something inspirational, or something that they can relate to. Knowing this, using Facebook storytelling that relates to whatever you with to promote can be a good strategy for marketing.
The Facebook Storytelling strategy is a great way to help make your content go viral. But before your long post stories on Facebook gets shared a thousand times to reach millions of people, here are some tips on how to use storytelling on Facebook:
- The first thing you need to do is use images related to your story to make it more attractive. Stories done in plain text will only be read by people who see that their close friends shared the story. To give your story a chance, use images that will relate to your story and try not to use just plain text. Use fonts, effects, place a nice background and learn how to use editing apps to make the readers interested in what you wrote just by looking at it.
- Use Teaser Copy for your headline. A catchy post is a preview of what people can expect with your story. If your story is inspirational, a line that goes “A man who has achieved everything from nothing” will get people curious enough to read your story. Teasing your readers is also a good move. One way to do this is to tell them that it is something that they cannot do and they will want to prove you wrong. If your story is emotional, a caption that says “You can try not to cry but tears will surely flow out of your eyes” will make readers want to test if they are better at handling their own emotions.
- Boost your long post stories to make the viral. Promoting your story by using Facebook’s ads is a great way to reach your target audience. It will help you reach the people who are not even friends of your friends but are interested in your story. This is one of the fastest ways for your story to reach millions of people over the internet.
These are just a few tips on how to use Facebook storytelling to attract more people to your business or your offer, however you can learn more when you attend the 5th Annual Small Business Bootcamp for Women. Click here to learn more.